As an Ann Arbor brand photographer, I have experienced the joy and power of a successful styled branding session. Unlike traditional headshot sessions, a styled brand shoot is meticulously planned and executed. It can revolutionize how the audience perceives your brand.
As we launch our “Brands in Bloom” series, let us walk you through the planning process by showcasing a styled brand shoot with a talented florist, Carriemifloral. In this blog post, we will reveal the secrets of planning a styled brand shoot with a story and how such a shoot can elevate your brand!
1. What are the key elements to consider when planning a styled brand shoot?
- Goal-setting: The first step in planning a styled brand shoot is establishing your goals. These goals will inform every aspect of your photoshoot, from the design details to the connections with other professionals you may need to make.
- Storytelling: Next, consider the story you want to tell. We will create a storyboard so we can visualize this story and make sure every aspect of the shoot aligns with it. Consider not only the main shots but also the smaller, behind-the-scenes images that could make excellent social media content.
- Team-building: To create a cohesive and visually stunning outcome, it’s important to do thorough research and assemble a vendor team that aligns with your style, aesthetics, and ideal clientele. By carefully selecting other professionals who share your creative vision, you can ensure a seamless collaboration that produces valuable content.
- Timeline Planning: Finally, work on a planning timeline with the photographer. A styled brand shoot requires time for location scouting, prop sourcing, organizing, and setting up. Make sure you allot enough time for each stage of the process to ensure everything runs smoothly on the day of the shoot.
2. How can a styled brand shoot elevate my brand image and attract my ideal clients?
A styled brand shoot is more than just a collection of beautiful images. It’s a powerful tool in your marketing strategies arsenal, capable of elevating your brand image and attracting your ideal clients.
By carefully selecting design details that reflect your brand’s aesthetics and values, you can craft a visual narrative that deeply resonates with your target audience. This narrative can create an emotional connection between your brand and potential clients, making your brand more memorable and appealing.
Moreover, the professional images from your styled brand shoot can be used across your marketing materials, such as:
- Social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
- Website
- Blog posts
- Newsletters
- Landing pages
- Email Signature
- Marketing materials (business cards, checklists, pamphlets and posters)
- Presentations
- Speaking engagements, events & panels
3. What is the process of working with a brand photographer?
At Beyond Jade, we take pride in our curated branding experience. With our experience in wedding publications, we direct, curate, and style with intention. Here are some unique approaches that makes us the best Ann Arbor brand photographer.
To begin with, we create custom brand proposal for each inquiry. Then, there will be a clarity call to discuss your brand’s goals, website audit, the concept and more. This is the stage we take the time and intentionally learns about your brand and begins to envision how to bring your brand story to life.
Next, we will develop a storyboard and plan the shoot details based on the mood board. Depending on your product or service, we will invite and assemble a well-matched team that can elevate your brand’s presence and deliver the desired impact. On top of that, we will provide you with a Brand Session Guide before our session so you could feel confident on the shoot day!
Finally, on the day of the shoot, we focus on directing and capturing the images, ensuring each shot aligns with your brand story and goals. When delivering the gallery, we curate your gallery intentionally. You will receive a collection of swoon-worthy images. As a result, your brand will attract your ideal clients and justify your price raise.
Styled Brand Shoot with a Real Story: Carriemifloral
Now, let’s take our styled brand shoot with Carriemifloral for example. We created a mood board with a story after our initial clarity call. Followed by another strategy meeting, we came up a title for the styled brand shoot: Bride in Bloom: A Dialogue with Flowers. Along with the title, we wrote a narrative for her brand story.
“Embracing the charm of nature but also emphasizes the profound connection with the natural world, Carriemifloral stands out from the industry due to its unique and innovative approach to capturing the beauty and elegance of the English Garden Style. This brand shoot focuses on creating an immersive and sensory experience between the bride and the florals, highlighting the organic dialogue between them. Throughout this dialogue, the bride discovers and embraces her femininity, adding a layer of depth and emotion to the shoot. The brand shoot features a romantic, vintage-inspired dress, a distinctive vintage chair adorned with exquisite flowers, and the loosely gathered floral design evokes an authentic, timeless look.”
This is what we envisioned for the brand shoot (picture on the left) and the final shots we got (picture on the right).
With the storyboard in mind, we did the research and assembled a beautiful creative team:
Floral @carrimiflorals
Hair & Make-up @fionayangmakeup
Bridal Gown @mikeshi_wedding
Model @mmiawwow
And, here is the curated gallery we prepared for Carriemifloral. You can get a feel of our attention to details and artistry when curating the gallery. Our goal is to tell your brand story in just a few images.
A styled brand shoot is an investment in connection and growth, a strategic move that communicates the value of your brand in a meaningful way. Most importantly, it is a valuable creativity exercise for creativepreneurs!
If you are looking for an Ann Arbor brand photographer that understands the art of storytelling and the power of styled shoot, we are here to help! Schedule a Discovery Call with us. You are welcome to check out our Styled Brand Shoot Portfolio!
