alex knight studio
Showit website design
for wedding videographer
Outdated Portfolio, Growing Team: A Website Refresh for Photo & Video Team
Based in New York City, Alex Knight Studio is a luxury photo and video team known for capturing elegant Jewish weddings with style and intention. As the brand continued to grow and expand into education, their website needed to reflect both the level of their work and the future direction of the business.
Using the Vesper template from TONIC Site Shop as a foundation, I customized the site to showcase their signature weddings, support their growing team, and create space for their education offerings. The result is a more elevated online presence designed to attract aligned inquiries and support long-term growth.
Showit Website Design
Template Customization
Brand & Website
Curation & Direction
Project Scope
Website Copy
Portfolio Curation
Visual Direction
Video Integration
Where We Started
Hover to see Original Homepage Before Strategic Refresh
When the Portfolio Felt Outdated and the Team Had Grown
After over a decade in the wedding industry, Alex realized his online presence no longer reflected the growth of his brand. With an outdated portfolio and an expanded team, the website needed to better showcase their evolving artistry and support higher-end inquiries.
What Needed Direction
What Needed Direction
After over a decade in the wedding industry, Alex realized his online presence no longer reflected the growth of his brand. With an outdated portfolio and an expanded team, the website needed to better showcase their evolving artistry and support higher-end inquiries.
When the Portfolio Felt Outdated and the Team Had Grown
The Approach
Step 1 The Direction
The goal was to reposition Alex Knight Studio as a polished multi-service brand ready for its next level. With a growing team, expanding offers, and a luxury clientele, the website needed to feel more elevated, structured, and built for growth.
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Step 2 The Voice
The site was shaped to reflect the energy of New York sophistication, cultural expertise, and a warm high-touch client experience. We highlighted their specialty in Jewish weddings while presenting the brand as modern, trusted, and premium.
The Approach
Step 2
The Voice
The Approach
Step 3 The Curation
Their strongest photography and video moments were intentionally selected and placed throughout the site for maximum impact. Team pages were personalized to spotlight each member’s strengths, while the portfolio was refined to better represent the level of work they wanted more of.
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The Approach
Step 4
The Flow
The website was reorganized to guide visitors clearly through services, team options, pricing, and inquiry points. With stronger navigation and a more strategic client journey, the new experience supports higher-end inquiries, stronger trust, and continued expansion.
Step 4 The Flow
The RESULT
Hover to see the full experience
WHAT WE'RE KNOWN FOR
Her design has attracted MORE traffic and generated MORE leads than we ever anticipated.
Working with Chinling has been an incredible investment for our business. It’s clear that the investment we made was worth every penny, as the website's performance has truly exceeded our expectations. The portfolio curation is immaculate. The use of video materials adds a dynamic and engaging element that captures our audience's attention.
Additionally, the overall brand clarity and aesthetics of the website are simply stunning. Chinling has a keen eye for design and ensured that every detail aligns with our brand’s identity and vision. The best thing Chinling did for our website was to truly listen to our needs and translate them into a stunning, functional, and user-friendly design.
-Alex Knight, Alex Knight Studio
I offer styled brand sessions created to elevate your website, strengthen your presence, and align your visuals with what’s next.
meet the designer
CHINLING
I design Showit websites for photographers and creatives who want clarity in how their work is seen and experienced.
With a background as a wedding photographer, I bring a curator’s eye to every project, shaping your images into a site that feels intentional, easy to navigate, and ready to support your next level. Let’s create something that truly reflects your craft.
INQUIRE
We'd love to hear from you. Use the contact form or email us at hello@beyondjade.com with details about what you’re looking for.
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