Wedding Florist Brand Session & Showit Website Designer

Epsilon floral

brand & Showit website design

for Wedding florist

From Brand Session to Website: A Rebrand That Brings Clarity and Alignment

Epsilon Floral is a Michigan-based floral studio creating nature-inspired wedding designs with sustainability at heart. Based in Linden, Erica’s work highlights movement, texture, and the natural beauty of each stem.

As she stepped into higher-end weddings, she wanted a brand presence that reflected the depth behind her artistry. Her website and visual presence were refined to elevate her positioning and share a clear message: beautiful florals do not require premium blooms, only thoughtful design and creative vision.

Styled Brand Session
Showit Web Design
BTS iPhone Videos
Studio Booking

Brand & Website

Curation & Direction

Project Scope

Website Copy
Portfolio Curation
Visual Direction
Client Flow Design

Get a fresh perspective on what truly represents your work

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What Needed Direction

Her work was captured by different photographers, resulting in inconsistent imagery and no clear visual direction. Without curation, her signature floral style wasn’t clearly defined.

A talented floral designer ready for a creative direction to redefine and showcase her best work.

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I designed a custom brand session for Erica to fully express her sculptural floral style and her move away from generic vase arrangements, supported by a tailored brand guide and color palette that reflects her refined, sustainable aesthetic.

Step 1
The Direction

The Approach

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The Voice

The Approach

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The Approach

Step 3
The Curation

I curated Erica’s work across multiple photographers and styles, selecting her strongest images and refining them into a cohesive collection that feels consistent while clearly showcasing her signature sculptural offerings.

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The Approach

Step 4
The Flow

As I designed the brand session with her website structure and copy in mind, every image has a clear place to live and purpose to serve, creating a seamless flow where her visuals and message work together to guide her audience with clarity.

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Chinling is truly one of the kindest souls and an absolute gem — both as an artist and as a human.

She anticipated things I hadn’t even considered and helped me turn scattered ideas into a cohesive brand vision through a beautifully designed, custom brand guide.

For the first time, I got to create something entirely for me. Everything felt like exactly what I had envisioned! Now, I have both stunning photos and website that I am truly proud of.

-Erica Crawford, Epsilon Floral

Chinling truly showing up not just as a photographer, but as a Branding Expert and Creative Director.

WHAT WE'RE KNOWN FOR

The website is ready. Are the visuals?

I offer styled brand sessions created to elevate your website, strengthen your presence, and align your visuals with what’s next.

Brand Photography

Beyond the WEBSITE

The Best Jewelry Brand Ever

Erica first trusted me to design and direct her brand session, and continued working together on her website and Investment Guide so her brand shows up with clarity and intention across every client touchpoint.