Shivershots Photography

Showit website design

for multimedia film wedding photographer

How We Turned a Multimedia Experience Into a Clear Brand Story

Born in Norway with Bulgarian roots and now based in Seattle, April is the founder of Shivrshots Photography.

She is a film-inspired multimedia wedding photographer. Her multicultural background and love of travel inspire honest, inclusive storytelling through digital photography, 35mm film, Polaroids, and behind-the-scenes content.

When she came to Beyond Jade, she had outgrown her DIY website and was ready to invest in a strategic website and SEO foundation that reflected the quality of her work.

Showit Web Design
Portfolio Curation

Website DESIGN & CURATION

Search Engine Optimization

Project Scope

Google Search Console Setup
Website Copy Refinement
SEO Optimization

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What Needed Direction

As April's business grew, her DIY website no longer reflected the quality of her work. She was ready for a strategic brand with an SEO foundation that positioned her for destination weddings and clearly communicated the value of her multimedia experience.

Outgrowing a DIY Website as a Multimedia Wedding Photographer

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The first step is to define the growth strategy. We identified where April wanted her business to grow, clarified her ideal clients, and uncovered the gaps between her evolving brand and her existing DIY website.

Step 1 
The Direction

The Approach

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Step 2
The Curation

Selected galleries and multimedia content that best represented her future direction, highlighting film photography, flat lays, authentic moments, behind-the-scenes content, and the full storytelling experience she offers.

The Approach

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The Approach

Step 3
The Copy

We refined the messaging so visitors could quickly understand what made her experience unique. From film to behind-the-scenes content, I customized the gallery pages and investment experience to clearly communicate the value behind her multimedia approach.

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The Approach

Step 4
The SEO

After launching the website, I established a strong SEO foundation by optimizing key pages, refining on-page SEO, setting up Google Analytics and Google Search Console, submitting the sitemap, and indexing every page for long-term organic growth.

The RESULT

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WHAT WE'RE KNOWN FOR

I started getting HIGH-VALUE inquiries, and the leads coming through my website were READY TO BOOK!

I had a very DIY website that wasn't attracting the clients or experiences I wanted. Chinling completely exceeded my expectations. My website now feels clean, luxurious, and finally reflects the quality of my work.

The biggest impact for me was the portfolio curation. Chinling has such a sharp eye for what looks good and what attracts clients, and she knew exactly how to showcase my work in a way that truly felt like me.

Looking back, I honestly wish I'd done this sooner. I only wish I had more websites to give her because I'd have her redesign my entire life!

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- April, Shivrshots photography

Need Brand Photos Too?

Add a styled brand session to create cohesive imagery that elevates your website and supports your next chapter in business.

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Beyond  the WEBSITE

Without the right SEO foundation, even the most beautiful website can remain invisible.

After launch, I optimized April's website for search so Google could begin discovering and indexing her content immediately. On launch day, her website ranked on Google Page 1 for branded searches and was surfaced in Google's AI Overview, giving her another way for couples to find her beyond TikTok.

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From Algorithms to Organic Visibility

Visibility Is the New Referral

INQUIRE

We'd love to hear from you. Use the contact form or email us at hello@beyondjade.com with details about what you’re looking for. 

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