for film wedding photographer
brand & Showit website design
ERNESTO JASE
From Squarespace to Showit : A Rebrand That Supports Growth and Builds Brand Confidence
Portfolio Curation
Visual Direction
Client Flow Design
Project Scope
Curation & Direction
Brand & Website
Rebrand Strategy
Brand Design
Showit Web Design
Ernesto Jase Photography is a Phoenix, Arizona–based wedding photographer specializing in film and documentary-style imagery, with a focus on honest moments and meaningful connection.
As he transitioned from a husband-and-wife team into a solo brand, Ernesto was ready for a direction that honored his dedication to family while aligning with the level of work he is stepping into. With plans to expand his photography team, his website was curated and restructured to bring clarity to his brand, giving him more confidence in how he shows up and grows.
Rebranding with Purpose While Managing Growth
Balancing a growing photography business with his commitment to family, Ernesto needed a clear brand direction as he transitioned from Squarespace to Showit.
What Needed Direction
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As Ernesto’s family grew and his team began to expand, he no longer had the time to step back and evaluate his work. I studied his body of work and guided him to clarify his why and shape a rebrand strategy with clear positioning for where he is going.
Step 1
The Direction
The Approach
The Approach
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I positioned Ernesto’s brand to speak to couples who value honest moments captured through film, while bringing forward the personality, energy, and trust his team carries into each wedding. This clarified how his work is perceived and guided the direction of his messaging.
Step 2
The Voice
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I curated Ernesto’s portfolio by selecting and sequencing the images that best represent his work. I narrowed down a large body of work into a focused set of images that reflect his style. This brought clarity to his brand and made it easier for his audience to understand.
Step 3
The Curation
The Approach
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I structured the website to support how Ernesto works. We create a system that guides inquiries, streamlines communication with planners and vendors, and saves him time as his team grows. The flow moves also helps me qualify the right inquiries.
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The Flow
The Approach
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The RESULT
Hover to see the full experience
Our website felt stagnant and uninspiring. I was never truly proud of it. As a visual person, I appreciated how Chinling guided me through every step of transferring from Squarespace to Showit. She curated my portfolio like a pro and completely nailed capturing our brand. The entire process was easy, fun, and seamless.
Chinling’s expertise, kindness, and talent as a photographer made all the difference. I will continue to work with her for future website projects!
-Ernesto Jase Photography
She Curated My Portfolio LIKE A PRO and Completely Nailed Capturing Our Brand.
WHAT WE'RE KNOWN FOR
Add a styled brand session to create cohesive imagery that elevates your website and supports your next chapter in business.
After launch, Ernesto chose to continue working together, trusting me to shape how his brand shows up across every client touchpoint.
Beyond the WEBSITE
