Middle grey studios
Showit website design
for event photographer
A Strategic Transformation for an Experiential Event Photographer
Kevin is a New York based photographer specializing in luxury events, interiors, and lifestyle portraits. His work blends artistry and precision, capturing light, emotion, and design in thoughtful balance.
As his portfolio expanded across high profile brand activations and editorial campaigns, his website no longer reflected the clarity and direction behind his work. This transformation focused on curating his portfolio into a more cohesive visual story, refining the structure and flow of the site, and aligning every detail with how he wants Middle Grey Studios to be positioned.
Showit Website Design
Template Customization
Brand & Website
Curation & Direction
Project Scope
Website Copy
Portfolio Curation
Visual Direction
What Needed Direction
Kevin was capturing high level experiential and luxury events, but his website didn’t reflect that level of work. The portfolio lacked structure, and without intentional curation, the depth of his work wasn’t fully seen.
Where a Commercial and Experiential Photographer’s Work Outpaced the Website
The Approach
Step 1 The Direction
We defined how Kevin’s work should be seen. As a commercial and experiential photographer, his portfolio spanned brand activations, editorial work, and luxury events, but lacked a clear throughline. The goal was to bring alignment and position his work with intention so the right clients recognize his level right away.
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Step 02
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The Approach
Step 3 The Curation
This is where the transformation happened. As a commercial and experiential photographer, Kevin’s work comes through agencies and brand partnerships. The focus was on selecting and organizing his work with intention. Creating a system that helped him move forward, stay accountable, and bring the website together with clarity.
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Step 02
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The Approach
Step 4
The Flow
We built a clear structure for the site. The previous website lacked hierarchy and direction. We created a flow that guides the viewer through his work with clarity. Each page has a purpose. The experience feels clear, focused, and easy to navigate.
Step 4 The Flow
The RESULT
Hover to see the full experience
WHAT WE'RE KNOWN FOR
She brought stronger BRAND CLARITY, a more cohesive visual story, and a site structure that finally supports my work.
Working with Chinling on my website redesign was an excellent experience. Her approach went beyond design and brought real strategic thinking to the process. She was supportive and communicative.
The copy and structure now feel more intentional, polished, and aligned with how I want Middle Grey Studios to be positioned. The improvements to the site structure were huge. It flows more naturally, is easier to navigate, and better supports inquiries!
-Kevin Lau, Middle Grey Studios
I offer styled brand sessions created to elevate your website, strengthen your presence, and align your visuals with what’s next.
meet the designer
CHINLING
I design Showit websites for photographers and creatives who want clarity in how their work is seen and experienced.
With a background as a wedding photographer, I bring a curator’s eye to every project, shaping your images into a site that feels intentional, easy to navigate, and ready to support your next level. Let’s create something that truly reflects your craft.
INQUIRE
We'd love to hear from you. Use the contact form or email us at hello@beyondjade.com with details about what you’re looking for.
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